PRO-U6500.04 Requesting Approval To Use University Trademark

Action By:

Contract Owner

  1. Emails Director of University Marketing creative@wwu.edu to request approval to use Western’s trademark. Such request must include:
    1. Detailed description of the use of the trademark 
    2. Related contract 
    3. Other supporting documentation

Director, University Marketing

  1. Within 14 business day of receipt of request, evaluates request and decides whether to endorse, return or not endorse the request.
    1. If a request is endorsed, goes to action #3
    2. If request needs additional detail, replies to Contract Owner with questions or instructions.
    3. If request is not endorsed, return copy of the request to Contract Owner with a written explanation and procedure ends here.
  2. Consults with the following University administrative areas for an endorsed request.
    1. Creative Services-Design and brand management
    2. Athletics- Licensing requirement or use of the Athletics trademark
    3. Office of the Attorney General- Improper use of registered trademarks and trademark violations
    4. Contract Administration-Contracting requirements
    5. On a case-by-case basis, asks other University administrative areas to evaluate a request.
  3. Informs the Vice President for University Advancement and Vice President for Business and Financial Affairs

Vice President

  1. Accept or reject an endorsed request.
  2. Informs the Director, University Marketing

Director, University Marketing

  1. Notifies Contract Owner of final decision.
  2. Maintains copies of requests and related documentation in departmental office files.

Procedure Information

Approved By:

Director, University Marketing and Brand Strategy

Effective Date:

July 29, 2024

Authority:

Related Forms

No forms apply to this procedure.

Procedure Contact

University Marketing and Communications

Phone: 360-650-7698

University Marketing and Communications website